Private labelling is the fastest route to market for sports brands looking to enter pickleball without the capital investment of custom product development. By using a certified manufacturer's existing paddle models as a base, brands can launch with their own branding, packaging, and price positioning in as little as 30 days.
Step 1 - Choose your base model
The first decision is selecting the right paddle specification for your target customer. Entry-level fibreglass models suit brands targeting beginners or recreational players. Carbon fiber models at mid and premium price points appeal to club players and competitive athletes. Matching the paddle spec to your intended retail price and customer segment is essential.
Step 2 - MOQ and unit economics
Most private label manufacturers set MOQs between 100 and 500 units. ServCo's MOQ starts at 30 units one of the lowest in the industry making it viable for brands testing a new market before committing to volume. Unit costs decrease at 100, 500, and 1,000-unit thresholds.
Step 3 - Branding and packaging
- Logo application: screen print, heat transfer, or UV print
- Grip tape: custom colour and brand label
- Edge guard: colour-matched to brand palette
- Retail box: branded, with product specs and barcode
Step 4 - Timeline
From artwork approval to shipped order: branded samples in 10-15 business days, full production runs complete in 20-30 business days. DDP and FOB shipping terms available to all major markets.
